A rebranding from drone videographer to 3D environment artist for
A rebranding from drone videographer to 3D environment artist for
ROLE
UX DESIGN
BRAND IDENTITY
TEAM
Kevin Kim, UX DESIGNER
Ricky Zilkie, FOUNDER
TOOLS
Illustrator
Photoshop
Squarespace
DURATION
2 months
Contributions
conducted design audit on original business name, logo, & website
redesigned information architecture of site
created new business name, logo, & business card
Impact
80% increase in revenue
300% increase in site traffic
10x lead conversion
client able to shift to full-time self-employment
This is Ricky.
This is Ricky.
In his old line of work,
In his old line of work,
Ricky was undervalued and mistreated.
Ricky was undervalued and mistreated.
So he started his first company:
Drone Made Studios
He sought solace in creative pursuits like drone videography.
He sought solace in creative pursuits like drone videography.
Folks even started paying him for it.
Folks even started paying him for it.
One day a client asked
One day a client asked
Can you scan our building with your drone?
Can you scan our building with your drone?
No problem.
No problem.
Can you also recreate the scans in 3D?
Can you also recreate the scans in 3D?
I can try.
I can try.
And he did.
And he did.
Ricky got good enough at 3D work to pivot into becoming a 3D environment artist.
Ricky got good enough at 3D work to pivot into becoming a 3D environment artist.
The Problem
The Problem
Only 2 clients in 6 months.
Only 2 clients in 6 months.
That's when Ricky called me for help.
That's when Ricky called me for help.
So I conduced a design audit on his company name, logo, and site.
So I conducted a design audit on his company name, logo, and site.
So I conducted a design audit on his company name, logo, and site.
The Solution
The Solution
Realign brand with services.
Realign brand with services.
Realign brand with services.
A design audit would show how the client's website wasn't telling the right story.
A design audit would show how the client's website wasn't telling the right story.
A design audit would show how the client's website
wasn't telling the right story.
A new name, logo, and website could fix all of that.
A new name, logo, and website could fix all of that.
Before
Before
After
After
Before
Before
After
After
DESIGN AUDIT
Name
DESIGN AUDIT
Name
DESIGN AUDIT
Name
DESIGN AUDIT
Logo
Logo
DESIGN AUDIT
Logo
DESIGN AUDIT
Website
Website
DESIGN AUDIT
Website
DESIGN AUDIT TAKEAWAYS
Update the name
to match services.
Match the logo
to the services on offer.
Indicate those services
on a refreshed website.
CHECKING IN WITH THE CLIENT
Part 1/2
Are you open to changing the name?
If a drone isn't used to make your assets, it could be confusing for your clients.
Are you open to changing the name?
If a drone isn't used to make your assets, it could be confusing for your clients.
My drone is what made my studio happen. I also named it Buzz after my cat who passed. Can we keep the name and the drone somehow?
Also any chance you can keep the overall look darker?
My drone is what made my studio happen. I also named it Buzz after my cat who passed. Can we keep the name and the drone somehow?
Also any chance you can keep the overall look darker?
CLIENT MEETING TAKEAWAYS
Update the name to match services.
Update the name
to match services.
But don't totally change it.
Match the logo
to the services on offer.
But keep the drone.
And make it dark.
Indicate those services
on a refreshed website.
DESIGN PROCESS
Name
DESIGN PROCESS
Name
DESIGN PROCESS
Name
NAME & LOGO ITERATIONS
Logo
Logo
NAME & LOGO ITERATIONS
Logo
NAME & LOGO ITERATIONS
Website
Website
NAME & LOGO ITERATIONS
Website
CHECKING IN WITH THE CLIENT
CHECKING IN WITH
THE CLIENT
Part 2/2
Did you need anything else?
Did you need anything else?
Yeah, actually there's a big HVAC networking event coming up, the biggest of the year.
Yeah, actually there's a big HVAC networking event coming up, the biggest of the year.
I threw the logo you made onto some merch, but I need a business card. Can you make it pop?
I threw the logo you made onto some merch, but I need a business card. Can you make it pop?
BRAND MASCOT REDEFINED
Making It Pop
I again tied past and present: the drone of the past reimagined in 3D to align with the client's 3D asset services.
3D version of "Buzz" done in Adobe Illustrator.
BRAND MASCOT REDEFINED
BRAND MASCOT
REDEFINED
Making It Pop
3D version of "Buzz" done in Adobe Illustrator.
I again tied past and present: the drone of the past reimagined in 3D to align with the client's 3D asset services.
BUSINESS CARD
Bringing It Together
[Front]
The highest contrast emphasis is on his name followed by brand and services.
[Back]
I created a QR code for easy access to client's website for event goers.
A subtle 2D version of Buzz finds its way onto the QR code as well.
BUSINESS CARD
Bringing It Together
[Front]
The highest contrast emphasis is on his name followed by brand and services.
[Back]
I created a QR code for easy access to client's website for event goers.
A subtle 2D version of Buzz finds its way onto the QR code as well.
THE CLIENT CHECKS IN WITH ME
Hey, craziest thing. You remember that building I scanned with my drone from way back?
The VP of that company saw my card at the event and recognized me as "the drone guy". They've been looking for me! We're in talks for a project now!
Hey, craziest thing. You remember that building I scanned with my drone from way back?
The VP of that company saw my card at the event and recognized me as "the drone guy". They've been looking for me! We're in talks for a project now!
Amazing!! It was a great call to keep the drone. :)
Amazing!! It was a great call to keep the drone. :)
